The worldwide smartphone applications market grew more than $2.2 billion dollars within the first six months of 2010, according to research2guidance. Mobile application download numbers reached a total of 3.8 billion in only 6 months, compared to 3.1 billion in 2009 according to the latest report by research2guidance. Weiter hier....

Emerging markets will be the key driver in the growth of global mobile value-added-service revenues from $200 billion in 2009 to $340 billion in 2014, according to new research from Informa Telecoms & Media. China, India, Indonesia, South Africa, Nigeria, Egypt, Turkey, Israel, Saudi Arabia, Brazil, Mexico, Argentina, Russia, Poland and the Ukraine are expected to account for 36 per cent of the global mobile data revenues in 2014. Weiter hier....

Global IP Solution Studies has published a whitepaper on the use of video conferences in mobile communication. The renown technology developer for processing real-time voice and video over IP networks states that the high-quality video calling offered on devices like the iPhone 4 could completely reinvent mobile communication, and that an explosion of video capable apps and devices can happen in the near future. 1,200 senior business professionals in a variety of industries and employment positonsfrom the United States, China, Japan and South Korea were surveyed in this study. Weiter hier....

Online casual games and mobile games are becoming increasingly popular. At the GAMES CONVENTION ONLINE the research institute gamematrix and games publisher Greentube presented the first results of their study, which compares demographic data provided by several market research institutes and analyses the user behaviour of online and mobile casual gamers. Male consumers, for instance, are forerunners in using paid mobile and online contents. Online gaming is still more popular with 55-year-olds, but mobile games are catching up continuously. Obviously online casual gamers are the social networkers of today.
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Accoriding to a recent report from Pyramid Research, there is a boom in free apps. This presents network operators with a potentially serious problem who are hoping to create new revenue by selling apps to mobile users Weiter hier....

Fifty-three percent of mobile developers are now creating applications for Apple's iPhone platform, with about half of those developers not currently building iPhone apps planning to do so in the next 12 months, according to a new survey conducted by market strategy consultancy iGR. Weiter hier....

ABI Research's latest analysis of the mobile data market sheds some interesting light in the wireless carriers and their device roadmap. ABI reports that AT&T's network had the most data traffic in 2009 and that will likely continue to have the most data traffic in 2010 thanks to the iPhone and AT&T's large number of smartphones on its network. But by 2011, ABI predicts that Verizon will overtake AT&T and become the data traffic leader because of increasing penetration of Android devices and other similar high-data use smartphones. Weiter hier....

As the mobile applications marketplace continues to grow, make sure you get the most from your mobile apps and maximize your revenue. Get started today by downloading our new mobile apps white paper. Weiter hier....

AIRCOM International, a leading independent network planning and optimisation company, is today announcing expert analysis highlighting why HSPA+ could make short-term commercial sense to a wide range of 3GPP operators contemplating their mobile broadband network migration strategies. ROI (return on investment) and new pricing models are the key factors. Weiter hier....

According to digital services giant Yahoo, roughly a month after Apple introduced its iPad tablet, male users outnumber females by a two to one ratio. While men make up 51 percent of all Yahoo users in the U.S., they represent 66 percent of iPad users on the Yahoo network - in addition, the first wave of Yahoo users on the iPad is 94 percent more likely to boast solid wealth and strong incomes than the average U.S. Yahoo user. Weiter hier....

According to a research note published by Bernstein Research analyst Toni Sacconaghi, Apple's forthcoming iAd mobile advertising effort could yield developer revenues reaching $825 million this year. This number is estimated from the annual revenies in the App Store sales, which presently equal $1 billion to $1.4 billion. The forecasted $825 million will be divided into $550 million from apps and $265 million from media providers. Weiter hier....

comScore, Inc., a leader in measuring the digital world, released on April 15th the results of a study on mobile gaming highlighting the potential for growth in the mobile gaming market despite a 13% decline in the number of U.S. mobile gamers during the past year. Weiter hier....

On April 13th, Smaato Inc., the leading mobile ad optimizer and mobile advertising company revealed its latest metrics, looking at the global, mobile advertising market in terms of click through rates and ad network fill rates. The metrics show that Android has been enjoying huge success in terms of click-through rates in South East Asia. But on the global front, it has dropped by around 50% and into fifth place, with Symbian retaining top spot and Feature Phone handsets, the only handset OS to make consistent gains over the last four months, claiming second space.

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In the recently released whitepaper, the importance of mobile cloud computing and the freemium approach for mobile providers is shown and illustrated with successful examples from the business. The highest relevance of this approach is the building of a greater user base which ensures customer loyalty and creates the potential for increased sales volume. The whitepaper shows, which concepts can be used by the mobile providers to compete with the online sector.
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comScore, Inc., a leader in measuring the digital world, today released a study of the smartphone market in Europe showing that smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 32 percent versus a year ago to 51.6 million subscribers. Whilst growth can be seen across the range of monthly subscription fees, the mid to low tier is growing faster than high tier subscriptions in each of the EU5 markets. Weiter hier....