The report of iMEDIA Connection focuses on basic principles of location-based marketing. Advertisers have reason to be excited about the prospects of location-based services. However, as with any other media channel, success will not simply happen by using it; the key is how you use it. This article examines the current major players in this field, in conjunction with four issues the author suggests to consider before jumping into location-based marketing.

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British Petroleum (BP) has purchased Google and Yahoo search terms in order to influence consumers’ views on the oil spill in the Gulf of Mexico. According to Matthew Whiteway, Director of Campaign Management (paid search) at Greenlight, a UK-based independent search marketing agency, BP’s buying up keywords in the “big three” search engines could be viewed by some as a PR masterstroke. Weiter hier....

As a special of iMEDIA Connection, 12 websites are presented which are a highlight of the internet, selected by a panel of digital specialists. The criteria are: Simplicity, elegance, ease of use. Weiter hier....